Protection of personal data Alhan Foreign Trade and Marketing Ltd. Şti. (“Turkey Brands”) is an important issue for. Turkey Brands the personal data protection Act No. 6698 (“EUROPEAN law”) for the alignment of the KVK law in adopting the principles of personal data processing, deletion, destruction and anonymization of data to be transferred to ensuring the security of the person concerned and the related disclosure obligations. The Privacy and Personal Data Protection Policy organized within this scope is made available to the natural persons whose personal data are processed (the “Relevant Person”).

1. Scope and Purpose of the Privacy and Personal Data Protection Policy

This Privacy and Personal Data Protection Policy provides that Turkiye Brands;

Methods of collecting personal data and their legal reasons,
Which groups of people's personal data are processed (Data Owner Categorization),
What types of personal data are processed in which category in relation to these groups of people (Data Categories and Data Types),
In which business processes and for what purposes this personal data is used,
Technical and administrative measures taken to ensure the security of personal data,
To whom and for what purpose personal data may be transferred,
The retention times of personal data,
What are the rights of the relevant Persons over their personal data and how can they exercise these rights,
It explains how interested Parties can change their positive or negative preferences for receiving electronic commercial messages.
Sharing personal data with official authorities

a. Methods of Collecting Personal Data and Their Legal Reasons

Turkey Brands, personal data, web sites, web sites, mobile applications, social media accounts, Cookies, call center, administrative and judicial authorities, and miscellaneous notices from communication channels through aural, electronic or written, a revision of the KVK law and in accordance with the conditions specified in the processing of personal data privacy/protection of personal data it collects for legal reasons specified in the policy.

b. Data Owner Categorization

Turkiye Brands categorizes the main Data Subjects whose personal data are processed in the personal data processing processes and related activities as follows. However, 5 of the KVK Law. and 6. in accordance with the personal data processing conditions specified in the articles and in accordance with the legal reasons specified in this Privacy / Personal Data Protection Policy, the personal data of other groups of persons can also be processed.

Customer/Member, Potential Customer/Member
Online Visitor
The Person on Whose Behalf the Purchased Product Will Be Delivered
Seller/Supplier/Seller Candidate/Seller or Supplier Employee or Official

c. Data Categories and Data Types

Customer/Member, Potential Customer/Member
Identification Information: First name, surname, date of birth, gender, T.C. ID number
Location Information: The city where he lives, the district ( / the delivery address of the purchase made through)
Contact Information: mobile phone, e-mail address, address, zip code, landline phone
Financial Information: Tax office, billing information
Customer/Member Information: Membership information, membership ID number
Customer/Member Transaction Information: Purchased product/s, shopping amount, shopping date, call center call records, commercial communication permission, campaigns used, coupons used, order information
Risk Management Information: IP address
Transaction Security Information: Password, password information
Marketing Information: Cookie records, targeting information, reviews showing habits and likes
Audio Data: Call center call recordings
Legal process and compliance information from the service start and end time, the amount of services utilized, the type of data to be transferred, the person's electronic environment commercial electronic message permission, approval of the membership agreement, Enterprise subscription agreement, the distance sales contract, which enables the poet to be utilized the services that are offered by brands and Turkey, contracts and legal texts
Marketing Information: SMS, e-mail messages or calls made by the call center for marketing purposes sent in accordance with the commercial electronic message permission granted by the relevant person
Request/complaint management/reputation management information: the contact of the product or service that you have purchased website, mobile application, social media accounts, or that is conveyed through the call center for complaints and/or requests for records relating to the operations or management in the process evaluation of this prompt

Online Visitor
Transaction Security Information: Password, password information
Risk Management: IP address
Legal Action and Compliance Information: The start and end time of the provided service, the type of service used, the amount of data transferred.

The Person on Whose Behalf the Purchased Product Will Be Delivered
Identification Information: First name, surname, date of birth, gender
Location Information: The city where he lives, the district ( the delivery address of the purchase made through)
Contact Information: mobile phone, e-mail address, address, zip code, landline phone
Financial Information: Tax office, billing information

Seller/Supplier/Seller Candidate/Seller or Supplier Employee or Official
Identification Information: First name last name
Contact Information: e-mail address, phone, CAP address, address, mobile phone
Financial Information: Account Number, Tax office, Tax Identification Number, tax registration plate, IBAN
Legal Action and Compliance Information: Signature circular, activity document,
Special Categories of Personal Data / Legal Transaction Information: Signature
Visual Information: Photo

d. In Which Business Processes and for What Purposes Personal Data are Used

Personal data is stored on the e-commerce platforms operated by Turkiye Brands ( );

Processing of online visitor data in accordance with the relevant legislation,
The ability to make purchases from these platforms as a ”guest",
Execution of membership transactions,
Improvement of the services offered through the platforms, development of new services and providing information about this,
Analyzing Customer/Member preferences, likes and needs and providing special promotion, opportunities and benefits to Customer/Member,
Promotion and marketing of various applications, goods/products and services, direct marketing, digital marketing, remarketing, targeting, profiling and analysis,
Resolving Customer/Member problems and complaints,
Contacting the Customer/Member based on commercial electronic message permission, improving the Customer/Member experience on both the platform and the mobile application,
Creation of Customer/Member satisfaction, loyalty and loyalty,
Conducting statistical evaluations and Sunday researches,
Corporate reputation management, media communication,
Determination and implementation of commercial and business strategies of Turkiye Brands,
Tracking of accounting and purchase transactions,
Legal processes and compliance with legislation,
Answering information requests from administrative and judicial authorities,
Internal reporting and planning of business development activities,
Ensuring information and transaction security and preventing malicious use,
Planning and execution of the operational activities necessary to ensure that the activities of Jul Brands are carried out in accordance with the procedures of JUL Brands and the policies prepared in accordance with the KVK Law,
It is used to make the necessary arrangements to ensure that the processed data is up-to-date and accurate, and to perform activities related to all these processes.

e. Technical and Administrative Measures Taken to Ensure the Security of Personal Data

Turkiye Brands undertakes to take all necessary technical and administrative measures to ensure the confidentiality, integrity and security of your personal data and to show due diligence.

Turkiye Brands takes the necessary measures to prevent unauthorized access to personal data, misuse, unlawful processing, disclosure, modification or destruction of personal data. Turkiye Brands uses generally accepted security technology standards such as firewalls and Secure Socket Layer (SSL) encryption when processing personal data. In addition, when sending your personal data to Turkiye Brands via the website, mobile application and mobile October, this data is transferred using SSL.

All areas on the website or mobile application where personal data is received are protected by SSL,
In order to prevent the unlawful processing of personal data collected from the website or mobile application, it creates and implements access authorization and control matrices for its employees,
In order to ensure that personal data is not illegally accessed; periodically conducts penetration tests, tests the system's resistance to unauthorized access,
It ensures that the personal data on paper media are kept in locked cabinets and can only be accessed by authorized persons.

Despite the measures necessary for information security brands in Turkey, Turkey Turkey, platforms or brands, brands operated by the system or damage as a result of the attack on personal data to pass into the hands of unauthorized third parties if this situation reports and the personal data protection board immediately and Brands of Turkey takes the necessary precautions.

f. To Whom and for What Purpose Personal Data May be Transferred

Turkiye Brands personal data is provided only for the purposes specified in this Privacy and Personal Data Protection Policy and in accordance with Article 8 of the KVK Law. and 9. it transfers it to third parties in accordance with its articles. In this context, the Customer/Member data processed and the contact information to be delivered on behalf of the purchased product are shared with the seller and the cargo company and these data can also be accessed by the call center when necessary. The information of the person on whose behalf the invoice will be issued is shared with the cargo company for the purpose of sending the invoice to the relevant person.